Your customer is changing. As millennials and a new generation of digital natives take over the world of consumption, new paradigms of media are emerging. But are you ready? Will you be able to scale up in this new altered world post big screen phones, low data costs and corona-induced social distancing norms. Structure your media investments from one of the best performance advertisers in India.
Our approach to media planning entails following steps
However, digital media planning is an exact science that depends on religiously tracking performance metrices and iterating on budget allocation till we start hitting our KPI numbers.
And its always about driving RoI and Salience using a mix of multiple formats. An interesting L&F 2by2 on media planning is right here for your quick reference: